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Rob Peetoom’s 50th Anniversary

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Back to 1969 at Rob Peetoom’s 50th Anniversary

Rob Peetom celebrates his 50th Anniversary worldwide in Bali, and hands over the baton to daughter Rochelle Peetoom as the brand’s worldwide CEO. Seminyak is pumping with 350 guests from friends, family, stylists, partners to media who love Rob and want to celebrate the facts together.

Back to 1969, Rob opened his first salon in Santpoort-Zuid, the Netherlands in 1969. Fifty years later, Rob Peetoom has expanded his empire with 15 salons, most are in the Netherlands, three of which are in Bali and recently they opened a flagship salon in New York.

Daughter Rochelle has been building an impressive resume in recent years with studies at Parsons Design School NYC, Condé Nast College of Fashion in London and Harvard University in Boston. She worked for L’Oréal and Vogue in London and has always stayed closely involved with her father’s company.

At the 50th anniversary celebration, the theme of the night goes back to where it all started, 1969. As the crowd came with hair sprayed high hairstyle mimicking the trend back in the late 60s, a Hair & Fashion Show in collaboration with several Indonesian and local fashion designers make the party alive. Two drag-queens performance, Instagram worthy gelato shop and special prizes are given away for the best-dressed couple.

You can tell how everyone is enjoying their night when you can spot people jumping into the shallow ballooned pool to dance the night away. With playlist going back to the 60s, 70s, 90s and today’s hits, it is definitely, a night to remember.


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