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Masari Opens New Store at Senayan City

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Indonesia’s most famed luxury fashion and accessories retailer is expanding its portfolio by opening a new store for the fashionistas.

Founded in 1980, Masari is a multi-brand boutique that brings the latest luxury fashion trends and accessories to the fashion-minded people in Indonesia. Started with a humble store in Duta Merlin shopping complex in Jakarta, Masari has now grown into four stores that can be found in Jakarta and Surabaya.

Masari new store which located in Senayan City was opened last March with a big celebration. The new store is much larger than the previous one that was also in Senayan City. The larger store occupies a surface of 250 sqm and was built under a collaboration between SOW project and Masari for a bolder interior. The main focal point of the space is the full-length mirrors that separate the area where Masari’s most curated pieces are shown. The new store is also high-tech, there are iPads and interactive TV that allow customers to have the full experience of the store. While on the corner of the store, there is space where customers can relax, read books, or try a pair of shoes.

The new store also features the complete range of products from high-end brands for women that include handbags, accessories, perfumes, and of course, footwear. Masari provides fashionable and well-known brands that are exclusively sold in store throughout the world and worn by celebrities. To celebrate the new store, Masari is proud to carry Giaquinto in its stores. The Italian-based handbag label is committed to contemporary art, design, and quality. Using ‘Chaos’ as their inspiration, the new collection of handbags molds abstract thoughts into concrete and functional matter. Not to forget other brands that you can find at Masari such as Les Petits Joueurs, Loup Noir, Cult Gaia, Simon Miller, The Volon, Yuzefi, Coliac, Golden Goose, Yuul Yie, and Rodo.


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