The language of a 'new normal' is being deployed almost as a way to quell any uncertainty ushered in by the coronavirus outbreak. With no cure in sight yet, everyone from every industry, may it be hospitality, politics to the media has perpetuated this rhetoric as they imagine settling into life under this 'new normal'. We call it a new beginning. Something that instead we fear for, we are actually excited for, we are sure in this new chapter bigger, greater and bolder things are coming.
