On the brink of 2019, ARTOTEL Group once again commenced its annual corporate social responsibility program, ARTOTEL Earth, increasing public awareness for environment preservation through variety of art projects.
Formerly known as ARTOTEL for Hope, the CSR series was first announced back in 2016 and has been done annually on every end of the year since. The program is carried out in different ways, namely conducting social awareness campaigns through art activities. Through this program, ARTOTEL Group conveys the message that art could be a very appealing form of communication channel to increase public awareness. In addition, ARTOTEL for Hope raises donations from guests who stay at ARTOTEL Group properties to be delivered to appointed communities or social organizations. Throughout the years, ARTOTEL for Hope has received a great response from guests and community / social organizations who are interested in working together with the aim of increasing social awareness through art.
“Through ARTOTEL Earth, we want to show ARTOTEL Group’s commitment to conserve the environment because as an hospitality company that carries the brand of today’s lifestyle” explains Erastus Radjimin, the CEO of ARTOTEL Group. “Caring for the environment is also part of today’s lifestyle where we actively conserve our earth to stay green with good ecosystems so that it can be enjoyed by future generations. Through this commitment, all ARTOTEL Group properties will implement Eco-Friendly operational system gradually in cooperation from WWF-Indonesia. We are also open to collaborate with other local institutions that share the same vision and mission for environment”
In 2016, ARTOTEL for Hope raised social awareness for children with special needs who excel in art through the figure of Aqil Prabowo, a child artist who has dyslexic disorders. In 2017, the program raised social concerns for people with mental health disorders. The program has given the opportunity towards those with special needs to present their artworks at the art exhibitions held in all ARTOTEL properties; this process of preparing artworks for the exhibition and expressing themselves on the canvas has become one of their healing therapies. In 2018, ARTOTEL for Hope began to explore the environmental issues in collaboration with The Nature Conservancy Indonesia – A Social Organization with a focus on forest rehabilitation in Kalimantan.
For 2019, ARTOTEL Group positioned the social responsibility program to be more focused towards the environment. The program’s name officially changed to ‘ARTOTEL Earth’ and collaborated with the WWF-Indonesia Foundation (WWF-Indonesia) as the official partner of the Signing Blue Program. The Signing Blue Program encourages tourism industry players to carry out responsible business practices in preserving the beauty of the maritime. ARTOTEL Group has been registered as a hotel member of the Signing Blue program initiated by WWF-Indonesia.
On this December 2019, the first series of ARTOTEL Earth activation program in collaboration with WWF-Indonesia was carried out through the theme Reducing Plastic Waste, consisting of fundraising campaign, art exhibition and making “upcycling” souvenirs in collaboration with TRI Upcycle social enterprise.